Says the folks at Engadget:
By now you’ve seen Apple’s Smart Cover, right? The mind blowing cover (don’t call it a case) pretty much stole the show during yesterday’s iPad2 press event, causing children to weep at the sight of our exploded bodies.
And now John Gruber:
If you do nothing else, watch the video for the Smart Cover. Seriously, it’s amazing.
You’d think he’d invented WonkaVision.
The Engadget link has a video of the cover. My mind is most decidedly not blown and, while I’ll certainly admit it’s clever, it isn’t within a lightyear of “amazing” by my reckoning.
What is amazing is that Apple (and Steve Jobs) can get people (presumably fully-grown and mature adults) who deal with technology on a regular basis to react like this to a magnet in a cloth with a couple of folds. Seriously, if Jobs announced tomorrow that he ate his bread butter-side down, I’d expect to be living in the Butter Battle Book 5 minutes later.
I mean, after reading Mr. Gruber’s head-through-the-sphincter description I was expecting maybe something made out of the memory cloth from Batman Begins. Or perhaps something (not sure what) from Under Armour. They make lots of cool stuff as glorified seamstresses- have you seen that shirt with the data collector built into it? Very cool.
The iPad2 Cover by Apple? Meh. Besides, someone else already makes a better version of it. The video for that is also at the Engadget link.