Here’s a hilarious look at wine tasting, and the fact that it’s a bunch of crap. With science to back it up!
After siting a study by MIT behavioral scientist Coco Krume on how the price of wine affects the words used to review it, comes this gem:
Using her scientific metric, Krume goes on to create the most expensive-sounding wine review ever penned: “A velvety chocolate texture and enticingly layered, yet creamy, nose, this wine abounds with focused cassis and a silky ruby finish. Lush, elegant, and nuanced. Pair with pork and shellfish.” If that sentence made you yearn for a glass of classy red, congratulations, there’s a very real chance you’re a pompous asshole.
All I can add is she forgot “oaky.”
Do go read the whole thing.
(hattip: John Gruber)