Apple Press Conference

Don’t know about the rest of you, but I’m breathless with anticipation for Apple’s press conference today about the iPhone4. I barely slept last night thinking about it.

Apple’s predicament strikes me as a textbook case where a company has to simply accept defeat. The story has clearly taken on a life of it’s own and, regardless of Apple’s insistence that overall reception is improved, the perception is that the iPhone4 (fairly or not) has antenna issues. To not accept this reality means Apple will continue to get hen-pecked to death by critics saying “there’s a problem” while Apple continues to deny or belittle. That is a battle they cannot win.

So in order to turn the tide, they have to grit there teeth and accept the fact that a not-insignificant portion of their user base is seeing a problem. A solution is to offer a case or cover for free to all current iPhone4 users as well as hand out a free one with future phones. Perhaps they’ll have a better solution.

Regardless, they have to take ownership of the problem and make it crystal clear that they are doing so. If they don’t their problems will only get worse.

And with that, back to breathlessly anticipating…