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Wine Tasting- The Science is Settled

Yes, it’s true- wine tasting is a bunch of horse pucky.

Here’s a hilarious look at wine tasting, and the fact that it’s a bunch of crap. With science to back it up!

After siting a study by MIT behavioral scientist Coco Krume on how the price of wine affects the words used to review it, comes this gem:

Using her scientific metric, Krume goes on to create the most expensive-sounding wine review ever penned: “A velvety chocolate texture and enticingly layered, yet creamy, nose, this wine abounds with focused cassis and a silky ruby finish. Lush, elegant, and nuanced. Pair with pork and shellfish.” If that sentence made you yearn for a glass of classy red, congratulations, there’s a very real chance you’re a pompous asshole.

All I can add is she forgot “oaky.”

Do go read the whole thing.

(hattip: John Gruber)

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